I’ve been sharing marketing advice here for the past several months, and I’m certain all of my columns have been critically important to you. I have strong suspicions, fantasies even, that your life has changed thanks to my tips for landing more referrals from real estate agents. My advice about e-mail marketing undoubtedly blew your mind and you are probably still recovering.
But this month, I feel an urgency to communicate with you effectively because time is of the essence and I strongly believe this topic will have a bigger impact on your business than any of my advice to date.
In marketing, there are specific periods in time where just the right message will be wildly successful. Stars have aligned. We call it a “sweet spot,” and there is a big one upon us right now. It is up to you to jump on it. If you were my child, I would hold your cheeks in my hands and look right into your eyes to make sure you are listening to this:
Right now, seize the opportunity to market yourself to borrowers with a message that focuses on security, privacy and ethics. You should unequivocally acknowledge the reputation that financial services and mortgage lending has in the minds of Americans right now, and differentiate yourself immediately. If you do it right, you will have more business than ever – more than you had during the boom. Even better, you’ll build a foundation that will sustain you during the next slump.
To help you, I have again put together some templates for you to use and customize for yourself. Visit http://www.alamode.com/index.php/mortgage/marketing-templates/ and grab the files you need for free.
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